Analog Watch Startup Rotoris Raises $3 Million Seed Funding Led by Nikhil Kamath, Vivek Oberoi and Venture Catalysts.
Analog watch startup Rotoris raises $3 million in a seed funding round led by Zerodha co-founder Nikhil Kamath, actor-investor Vivek Anand Oberoi, Venture Catalysts, 100 Unicorns and Tanmay Bhat to scale manufacturing, strengthen supply chains and open its first physical experience store in New Delhi.
Rotoris, an emerging Indian analog watch startup, has raised $3 million in a seed funding round, marking a significant milestone in its journey to build a homegrown premium watch brand.
The funding round was led by Zerodha co-founder Nikhil Kamath, actor-investor Vivek Anand Oberoi, Venture Catalysts, 100 Unicorns, and comedian and entrepreneur Tanmay Bhat.
The round also witnessed participation from more than 30 prominent startup founders and operators, underscoring strong founder-led confidence in the brand and its vision.
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Strong Founder Participation Signals Confidence
Notable angel investors participating in the Rotoris seed round include:
Varun Alagh, Co-founder, Mamaearth
Gaurav Khatri, Co-founder, Noise
Siddharth Dungarwal, Founder, Snitch
Nitin Jain, Founder, OfBusiness
Vishesh Khurana, Co-founder, Shiprocket
Chirag Taneja, Co-founder & CEO, GoKwik
Akash Gupta, Co-founder, Zypp
Arjun Vaidya, Founder, Dr. Vaidya’s
The participation of seasoned founders from D2C, consumer tech, logistics, and manufacturing-focused startups reflects growing interest in India’s analog and premium lifestyle watch segment.
Fueling Manufacturing, Engineering and Supply Chain Expansion
According to the company, the newly raised capital will be strategically deployed to:
Strengthen manufacturing and assembly operations
Upgrade engineering and product development processes
Expand global and domestic supply chain partnerships
Build initial inventory for upcoming launches
Hire across product, design, engineering and brand teams
Rotoris aims to establish deeper control over its manufacturing capabilities, ensuring precision engineering, durability, and design consistency, critical for scaling an analog watch brand in a highly competitive market.
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First Physical Experience Store to Open in New Delhi
In a move to build a stronger offline presence, Rotoris plans to open its first physical experience store in New Delhi. The store will function not only as a retail outlet but also as a brand showcase and community touchpoint, allowing customers to experience the craftsmanship and design philosophy of Rotoris watches firsthand.
The experience store will play a key role in strengthening brand recall, trust, and customer engagement, especially for a product category where tactile experience remains crucial.
Rising Interest in Indian Analog Watch Brands
While smartwatches continue to dominate volume-led growth, analog watches are witnessing renewed interest among premium and design-conscious consumers. Rotoris is positioning itself at the intersection of heritage aesthetics, modern engineering, and Indian manufacturing, catering to customers seeking timeless design over fast tech cycles.
With backing from high-profile investors such as Nikhil Kamath, Vivek Anand Oberoi, and leading startup founders, Rotoris is well-placed to scale its operations and emerge as a strong Indian challenger brand in the global analog watch market.
What’s Next for Rotoris
As the company focuses on operational scale-up and offline expansion, industry observers expect Rotoris to:
Launch new analog watch collections
Deepen its omnichannel retail strategy
Expand its footprint across metro and Tier-1 cities
Strengthen brand storytelling and premium positioning
The successful seed round signals growing investor confidence in India’s consumer brand ecosystem and highlights the continued appeal of well-designed, high-quality analog products in a digital-first world.
Team – Startupindia.Club
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