Arattai is a homegrown messaging app developed by Zoho Corporation in India, aiming to rival WhatsApp.

Arattai is a homegrown messaging app developed by Zoho Corporation in India, aiming to rival WhatsApp.

Let’s dive into the key differences:

Privacy and Security: WhatsApp offers comprehensive end-to-end encryption, while Arattai provides India-based data storage and no-data-monetisation policies.

However, Arattai currently only offers end-to-end encryption for voice and video calls, not text messages.

Regional Accessibility: Arattai is ideal for rural users and low-end devices, supporting regional languages like Tamil and Telugu. WhatsApp, while widely used, is more resource-intensive and suits users with modern devices and faster networks.

Business and Global Use: WhatsApp offers global reach and advanced business tools, whereas Arattai focuses on local engagement with meeting scheduling features.

Features:

- Arattai: Meetings, Pocket (personal storage), Mentions, and ad-free experience.
- WhatsApp: Robust Business platform, payments, catalogs, and Meta ecosystem connectivity.

Arattai’s lightweight design and regional language support make it a great option for users prioritizing accessibility and digital sovereignty. WhatsApp’s comprehensive encryption and global reach make it ideal for businesses and urban professionals.

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