Startup Stories & Case Studies

Fueling India’s Engine of Innovation: Top 10 Government Schemes Supporting MSMEs & Startups in 2025

sudheendra@intellexconsulting.comNovember 7, 2025

Fueling India’s Engine of Innovation: Top 10 Government Schemes Supporting MSMEs & Startups in 2025 In 2025, the Indian government has bolstered its commitment to micro, small & medium enterprises (MSMEs) and startups by rolling out and continuing a raft of schemes designed to drive entrepreneurship, innovation, formalisation, and growth. If you’re an entrepreneur, startup...

Fintech firm Veloce Fintech launches ₹300-crore fund to back MSMEs and startups

sudheendra@intellexconsulting.comNovember 7, 2025

Fintech firm Veloce Fintech launches ₹300-crore fund to back MSMEs and startups Indian fintech and investment platform Veloce Fintech, part of the Lemon Group, has announced the launch of its second fund, the Veloce Opportunities Fund, with a target corpus of ₹300 crore. The fund is designed to support growth-stage micro, small and medium enterprises...

Novastar Partners Launches ₹350 Crore Venture Capital Fund to Boost Indian Startups

sudheendra@intellexconsulting.comNovember 7, 2025

Novastar Partners Launches ₹350 Crore Venture Capital Fund to Boost Indian Startups In a major development for India’s investment and startup ecosystem, Novastar Partners, a venture capital firm founded by ex-banker Dhruv Jhunjhunwala, has announced plans to raise ₹350 crore for its first venture capital fund. The firm aims to achieve its first close within...

Fintech Infrastructure Startup Zynk Raises USD 5 Million to Accelerate Cross-Border Payments:

sudheendra@intellexconsulting.comNovember 6, 2025

Fintech Infrastructure Startup Zynk Raises USD 5 Million to Accelerate Cross-Border Payments: Fintech startup Zynk has bagged $5 Mn (about INR 44 Cr) in its seed funding round led by Web3 and blockchain focussed investment firm Hivemind Capital. The round also saw participation from investors like Coinbase Ventures, Transpose Platform VC, Polymorphic Capital, Tykhe Ventures,...

Arattai is a homegrown messaging app developed by Zoho Corporation in India, aiming to rival WhatsApp.

sudheendra@intellexconsulting.comNovember 6, 2025

Arattai is a homegrown messaging app developed by Zoho Corporation in India, aiming to rival WhatsApp. Let’s dive into the key differences: Privacy and Security: WhatsApp offers comprehensive end-to-end encryption, while Arattai provides India-based data storage and no-data-monetisation policies. However, Arattai currently only offers end-to-end encryption for voice and video calls, not text messages. Regional...

BabyOrgano Raises ₹20 Crore in Pre-Series A Funding to Boost Ayurveda-Based Wellness for Kids

sudheendra@intellexconsulting.comNovember 6, 2025

BabyOrgano Raises ₹20 Crore in Pre-Series A Funding to Boost Ayurveda-Based Wellness for Kids Mumbai, November 2025:D2C Ayurveda startup BabyOrgano has successfully raised ₹20 crore ($2.3 million) in a Pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc. Founded in 2020 by Riddhi Sharma, BabyOrgano is redefining child wellness...

India’s Most Trusted Brands: 4 Iconic Names Get “Well-Known” Status

sudheendra@intellexconsulting.comNovember 4, 2025

India’s Most Trusted Brands: 4 Iconic Names Get “Well-Known” Status The Indian Trade Marks Registry has granted “Well-Known” status to 4 iconic brands, providing them with the highest level of IP protection under the Trade Marks Act, 1999. Here’s what you need to know: The 4 Well-Known Trademarks: 1. NUTELLA: Global chocolate hazelnut spread loved...

Amazon Shocks the World: 30,000 Corporate Jobs on the Chopping Block 📊

sudheendra@intellexconsulting.comOctober 28, 2025

🚨 Amazon Shocks the World: 30,000 Corporate Jobs on the Chopping Block 📊 Amazon is bracing for its largest workforce reduction in history, with plans to lay off up to 30,000 corporate employees starting Tuesday. This massive cut represents nearly 10% of its 350,000 corporate workforce, although it’s only about 2% of its total 1.55...

StartupTN, in collaboration with Lowe’s, presents the Lowe’s Open Innovation Challenge — a unique opportunity for startups to co-create the future of technology and retail innovation.

sudheendra@intellexconsulting.comOctober 18, 2025

Power up your startup with innovation! StartupTN, in collaboration with Lowe’s, presents the Lowe’s Open Innovation Challenge — a unique opportunity for startups to co-create the future of technology and retail innovation. The StartupTN and Lowe’s Open Innovation Challenge is a program for startups to collaborate on technology and retail innovation. It offers selected startups...

Zepto Valued at $7 Billion After $450 Million Funding Round

sudheendra@intellexconsulting.comOctober 17, 2025

🚀 Zepto Valued at $7 Billion After $450 Million Funding Round 🚀 Quick commerce giant Zepto has secured $450 million in a pre-IPO funding round led by the California Public Employees’ Retirement System (CalPERS), a prominent US pension fund. This investment values Zepto at $7 billion, representing a 40% increase from its previous valuation of...